Steven Scatina

// Berkeley, California

Steven Scatina.

Founder of 510tech. I build marketing systems that let small businesses punch far above their budget.

Most of what I do comes down to the same thing: find the leverage, build the system, then get out of the way. Some days that is a Google Ads account, some days it is an automation nobody sees, and some days it is a camera or a clutch of dragon eggs.

Portrait of Steven Scatina

// What I do

Three things, and they all run on systems.

An agency, a small breeding operation, and a camera. Different worlds, same habit of building the process before doing the work twice.

Founder · Strategy & Operations

A digital marketing agency in the East Bay. Google, Yelp and Meta ads, web design, SEO and AI search optimization for local service businesses — the kind of work where response time and follow-through decide who wins.

510tech.com →

One Ring Reptiles

Breeder

A small, carefully run breeding operation for bearded dragons and Rankin's dragons. Genetics tracking, husbandry and record keeping handled with the same discipline as the day job, because animals do not tolerate guesswork.

oneringreptiles.com →

Photography

Portrait & Event

Years of portrait and event work around Berkeley and the wider Bay Area. It is where I learned lighting, patience, and how to make someone comfortable in front of a lens — all of which turned out to be marketing skills too.

@stevenscatina →

// How I work

Work on the business, not in it.

Systems over hustle

Build the repeatable process. Never solve the same problem twice.

Direct relationships

You work with me, not a layer of account managers between us.

Say it plainly

No jargon, no false urgency. If something is not working, you hear it early.